Okay, so I found myself going down a bit of a rabbit hole the other day, thinking about Kenny Moore. You know, the long-distance runner, the fantastic writer, the guy involved way back with Blue Ribbon Sports, which became Nike. Maybe it was seeing some old running footage or reading an article, but it got me curious. I started wondering, what was Kenny Moore’s net worth when he passed away?

So, like anyone else would, I decided to do a little digging online. Nothing too complicated, just sat down and started searching.
I went to my usual search engine. My search terms were pretty basic, things like:
- kenny moore net worth estimate
- how much money did kenny moore have
- kenny moore writer salary sports illustrated
- kenny moore nike connection wealth
I tried a few different ways, hoping something concrete would pop up.
Here’s What Happened
Well, the results were kind of all over the place. You get those websites that claim to know everyone’s net worth, right? Saw a few of those. But the numbers they showed weren’t consistent at all. One site might say X, another Y, and you just sit there thinking, “Okay, where are they getting this from?” It didn’t feel very solid.
Honestly, finding a reliable number proved really tricky. There wasn’t anything official, like you might find for a big CEO or a current pop star. No financial statements, no confirmed reports. And when you think about it, that kind of makes sense. Kenny Moore was known for his running and his amazing writing for Sports Illustrated, not really for being a business mogul flashing cash.
He passed away in 2022, and unless there’s a big public fight over an estate, those details often stay private, which is fair enough. He clearly had a successful career. Being a top Olympian, a respected journalist for decades, and having those early connections with Nike pioneers like Bowerman and Knight must have meant something financially. I figure he must have done alright for himself.
But pinning down an exact figure, like “$X million dollars”? Nah, the internet wasn’t giving that up easily, or at least, not reliably. It seems like most of the numbers out there are just educated guesses, maybe some are wild guesses.
It got me thinking, though. We sometimes focus a lot on these net worth figures. For someone like Kenny Moore, his legacy feels bigger than just a dollar amount. His contributions to the sport, his incredible storytelling, his role in the early days of a major company… that’s the real stuff. That impact doesn’t always show up clearly on a balance sheet you can google.

So, that was my little quest to find out about Kenny Moore’s net worth. Didn’t quite get the specific answer I was initially looking for, but the process itself was kind of interesting. Just reinforces that a person’s value isn’t always something you can count in dollars.