Alright, let’s talk about something that caught my eye recently. I’m a creature of habit, especially when it comes to sports schedules. Golf usually means Thursday starts, right? So, when I kept seeing stuff about the Farmers Insurance Open kicking off on a Wednesday, I had to scratch my head a bit.

My first thought was, “Did I get the dates mixed up?” I double-checked my calendar, looked at the PGA Tour schedule online – nope, definitely Wednesday. It felt weird. Most tournaments run Thursday to Sunday. That’s the rhythm we all know.
Digging into the “Why”
So, I started digging around. It wasn’t some random decision, that much was clear. The PGA Tour usually has reasons for these things, often tied to viewership or logistics. My process was pretty straightforward:
- Initial Check: Confirmed the Wednesday start date wasn’t a mistake on my end.
- Look for Patterns: Thought if other tournaments did this. Not really, it seemed specific.
- Search for News/Explanations: I started searching online, using terms like “Farmers Insurance Open Wednesday start reason” and “Why does Torrey Pines tournament start early?”
It didn’t take long to find the answer, and honestly, it made a lot of sense once I saw it.
The Big Reason: Football
The main culprit is the NFL. Specifically, the AFC and NFC Championship games. Those games almost always happen on the Sunday when the Farmers Insurance Open would typically be finishing up.
Think about it. Trying to compete with the NFL playoffs for TV viewers? That’s a tough battle for golf to win. The viewership numbers for those football games are massive.
So, the PGA Tour and the tournament organizers made a pretty smart move. They decided to shift the entire tournament schedule forward by one day.
- Instead of Thursday – Sunday…
- They run it Wednesday – Saturday.
This way, the tournament gets its final round in on Saturday. It avoids a direct clash with the huge NFL games on Sunday. This gives the Farmers Insurance Open its own window to capture the attention of sports fans without fighting for eyeballs against playoff football.
It’s all about maximizing exposure and TV ratings. By finishing on Saturday, they get the spotlight before the football frenzy takes over on Sunday.

So, that’s what I figured out. It wasn’t some mystery, just a practical scheduling decision to avoid getting overshadowed by the NFL juggernaut. Makes sense when you look at it from a broadcast and audience perspective. It threw me off at first, but the logic is sound. Just gotta remember to tune in a day earlier!